I feel like all I do is play catchup - and learn what does not work. Hopefully this will get us ahead of the curve.

I'm excited -- The more I hear about digital media (and the more I realize what we don't know), teh more i feel like an old fogey. Maybe I can learn something to show the kids in my office.

it seems like most individuals tasked with these assignments are recent grads or other young bucks. (and i get why since these kids have grown up online.) but how can agency veterans position themselves to get in on the gold rush--or is it a hopeless case? what training can they take?

i hope she has a better take than most 'experts' out there....

great!

client needs are so different -- i hope this will translate across various industries. also with agencies (and clients) of different sizes.