A set of 15 minute presentations from marketing technolgies and outsourced services that can help you generate new revenue and convert more business.

There will be a break at 3:30pm.

Note: We're giving the Mirren Annual Live Pitch Competition a twist this year. Showcasing AMC's new series THE PITCH we're featuring a behind the scenes discussion with the first two agencies. Join us Thursday at 11:15am.

This second panel of innovators will take a look at building a marketing services firm in the current economically-challenged and increasingly-competitive landscape – where tackling a new approach to your agency’s business model, service offering, and new business is a must. This group of agency chiefs will discuss their unique approaches in tackling these issues.

ModeratorAdweek: Andrew McMains, Senior Reporter

This panel discussion will take a look at the challenges of chief executive officers when it comes to ultimately being accountable for the agency's new business performance.

ModeratorHarvard Business Review: Adi Ignatius, Editor-in-Chief

Note: This session will limited to only 1 representative from only the first 50 agencies that sign up at the conference. Sign up will begin Tuesday, May 1st.

The goal: meet other agencies and form alliances to generate more new business. In this session, you will spend a brief period of time with a number of agencies – one on one. This will be a rare opportunity to walk away with new relationships that can start sharing new business opportunities.

ModeratorPropane Studio: Laura Maness, SVP, Director of Business Development

Each year, Harvard Business Review moderates a frank client discussion on the agency business – and agency new business. Are we coming out of the recession? Will their spending increase? Where will it increase? How are they balancing short-term revenue goals with long-term brand objectives? Will procurement ever get a grip on reality? And as importantly, what do they think of agencies? Why do they feel that agencies have lost their focus.

ModeratorHarvard Business Review: Adi Ignatius, Editor-in-Chief

Join us as we wrap up from the day's sessions and connect over cocktails.

Reebok ($75MM); Sears ($300MM); Bud Light ($300MM); Burger King ($300MM); Chevron ($90MM); Dr. Pepper ($25MM); United Continental Airlines ($100MM)... and that's just over the last 18 months. Get a look into the agency that is currently in the midst of an unprecedented new business run - the likes of which has not been seen in years.

Just because you've produced something really creative doesn't mean the world is going to be as excited as you are. It seems that all 61,000 agencies in the U.S. feel they have something innovative to brag about. In fact, it seems there's so much to brag about that we’re really only left with a whole lot of noise.  This session will address steps you can take to increase your visibility in a way that builds your credibility, differentiates, creates meaningful buzz, and drives new business.

In terms of dollar value, most new business in the U.S. passes through the hands of search consultants. They provide a much-needed service for clients, helping them understand what they need from an agency and then confirming the agencies that should be in their consideration set. At the same time, agencies can find it challenging to understand exactly what search consultants and clients are looking for in the selection process.

This panel of search consultants will address the latest trends they see defining exactly how clients are selecting agencies. From selection criteria, to scope of work and compensation, the panelists will take a practical look at the changing – and often inconsistent – landscape. A lot has changed over the last 24 months… and with the sheer number of pitches they have facilitated, expect new insight into how you must evolve your approach.

ModeratorAd Age: Rupal Parekh, Agency Editor

Join smaller groups of fellow conference attendees as you spend time in more personal and interactive sessions with a few of the top search consultants.

Please note: as each table will have a limited amount of attendees, this session will be “first in the room, first seated.”

This session will focus on the principles and best practices for developing an innovative online marketing strategy and plan for your clients - and for your pitch presentations.

Through instruction from Mirren and open group discussion, you will select those strategies and tools (from the past 3 days) that can best be applied to your agency. Leave with your battle plan for the next 6 – 12 months.