Adriana heads up marketing for ESPN‚Äôs most important digital initiative, WatchESPN, which is leading the industry in its transition from traditional TV viewing to watching live on any device.¬ In addition, Adriana also leads all marketing initiatives for Tennis, espnW, ESPN Insider premium content, and Grantland.
Previously, Adriana was the Vice President of Marketing and Product at Snac, Inc., a wireless startup in New York City that she helped found.¬ Prior to Snac, she was Vice President of Marketing at Digicel USA, the US startup of the Caribbean‚Äôs #1 wireless provider. ¬ Adriana was responsible for building and launching the company.¬ She created a new Brand identity and, partnering with the Sales team, secured distribution with key retail vendors such as WalMart and Best Buy.
Before Digicel, Adriana was Executive Director, Marketing at Verizon Communications responsible for marketing and product management.¬ She led a cross-functional team that launched several new services converging communications, content and video.¬ Her role required that she give frequent presentations, making her a sought-after speaker.¬ She presented with Chairman Ivan Seidenberg at the Consumer Electronics Show in Las Vegas, at Verizon Board meetings and was honored to testify in front of the US Congress.
Adriana spent the first half of her career at several ad agencies where she led the Newsweek Magazine, IBM, Compaq, Sprint Cellular and AT&T accounts.
Adriana was born in Argentina, grew up in Westchester and lives on the Upper West Side. She holds a BA in Spanish and English Literature from Harvard and an MBA from Columbia.¬ She loves to travel, read, cook, run, write, take photos and live in NYC.