Alan Armitstead

IMI International

IMI International is a group of 60 strategic consultants that utilizes our proprietary database of over 9,000 programs optimized across 80 categories in 15 countries to provide clients and agencies with the insights necessary to drive brand relevance and share gain for clients.  Our firm’s core focus is on optimizing the marketing ROI for clients and agencies.

IMI International works around the globe with over 80 clients and 50 agencies, involved in:

• Best Practice training workshops
• Strategic planning
• Insight generation and prioritization  – from rational to emotive to cultural
• Position optimization and impact assessment
• Pre-launch program optimization
• In Market Mix optimization – uncovering the true ROI impact by tactic
• Consulting services to drive planning in the future

Alan and Don train and consult to agencies and clients around North America, Europe and Australia on ‘how to optimize your brand’s marketing and activation’ through its Best Practices Consulting Group. Since the early 2000’s, IMI continually gathers proprietary insights from a shopper marketing and consumer perspective, as well as, brand and product position. The focus of these insights are to and update the landscape of North America consumer as it relates to brands, products, categories and channels – uncovering what is impacting consumers, why they bought, why they will buy across 80 categories.

IMI International was founded in 1971 with offices in the USA, Canada, Australia and the United Kingdom.