Brent Hodgins is the Managing Partner at Mirren, a specialized training firm that focuses on driving growth for marketing services agencies. He has trained CEOs and their senior management teams in every major region around the world. With each, there is one goal: apply Mirren’s prospect-centric new business approach to convert more business, quickly and efficiently.
Over 2000 agencies have now participated in Mirren’s on-site training programs, workshops, annual New Business Conference and Mirren.org (Mirren’s new membership-based network and online resource center).
At twenty-five, Brent moved into advertising after selling his event marketing firm. He has since worked for agencies that have included Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett. Much of his early career was spent in account management, where he worked in the CPG, technology, QSR, retail and financial sectors on accounts such as McDonald’s, Kellogg’s, Johnson & Johnson, Barnes & Noble, Bell Canada and U.S. Trust.
It was then at TBWA\Chiat\Day that he launched their Interactive services in New York. Later at Wieden + Kennedy NY, he led the team’s efforts to completely reengineer their entire business development practice.
Now at Mirren, Brent has also established a unique partnership with Harvard Business School and Harvard Business Review to produce the Workspace/CMO Roundtable Series – an invitation-only CMO event series. Marketing chief participants have included BMW Mini, Toyota, Harley Davidson, Coca-Cola, PepsiCo, jetBlue, Citigroup, Merrill Lynch, Discover, Xbox, DuPont, Levis, P&G, among many others. Several of the leading search consultants have also participated.
Brent chairs The Mirren New Business Conference, where four hundred agency executives take in the latest strategy from thirty-five speakers over three days.