Experienced and versatile marketing and communications leader with a record of achievement supporting the growth of companies in financial services, advertising, broadcasting, telecommunications and retail. Adept at discerning target market subtleties and identifying the catalysts that will bring a brand to life for consumers in a tangible way. Skilled in managing the needs of diverse, cultural markets.
Inspired and fascinated by the human condition, Carla is an enthused proponent of integrated brand conversations that engage target markets across brand value chains.
Carla believes that intuitive strategy unlocks the power of relationships in that it enables brands to engage consumers in intellectual, emotional and behavioral conversations that drive the shifting of internal paradigms.