The Bedford Group
The Bedford Group
Bedford, a well-respected strategic marketer, spent the first part of her career working in senior management positions for prominent advertising agencies in New York and Atlanta.¬ Looking to entrepreneurship to broaden her impact, she left the agency world to open a consultancy with one agenda: accelerate marketing management effectiveness to achieve aggressive growth goals for Fortune 500 companies.
Based on this premise, The Bedford Group was formed in 1986 and is now a one-of-a-kind consulting firm delivering end-to-end marketing solutions for some of the most challenging issues.¬ These solutions are lead through two customized core practice areas:
‚ô£ Marketing Optimization (organizational redesign, partner rationalization and consolidation, best practices, ROI accountability and benchmarks, resource management)
‚ô£ Agency Relationship Management (agency audit, search and selection, client/agency relationship assessment, compensation review, SOW management, contract negotiation)
The Bedford Group was a pioneer in the agency search discipline and applies a holistic method to every engagement providing valuable counsel not just process facilitation.¬ Through a model that remains conflict free (no fees from agencies), the firm has established some of the longest tenured client/agency relationships in the industry.
Hundreds of successful global marketing initiatives have been managed by The Bedford Group in both the B-to-C and B-to-B space from packaged goods to healthcare to technology.¬ Clients include some of the nations top brands such as IBM, Verizon, Novartis, PNC, Newell Rubbermaid, NAPA, Cox Communications, Coinstar (Redbox), USAA, GlaxoSmithKline, LensCrafters, Bank of America, Bush Brothers, and Macy‚Äôs.
Bedford sits on numerous corporate and civic boards as well as serving in an advisory capacity for Auburn University‚Äôs College of Liberal Arts from which she holds two degrees.¬ She is also an alumna of New York University‚Äôs Executive MBA program.
She hopes the next part of her ‚Äúcareer‚ÄĚ involves something to do with sailing, but for now her passion for the marketing discipline has her focused on building more client success stories.
If you would like additional information about Bedford and The Bedford Group please visit¬ www.bedfordgroupconsulting.com.