Krista Faron

Mintel International

In her role as the Lead Innovation Analyst with Mintel’s Research Consultancy group, Krista serves as a partner to clients in the foodservice and consumer packaged goods industry including agencies, retailers and manufacturers of foods, beverages and household and personal care products. Her work is primarily focused on identifying trends and leveraging them to foster innovation and new product development.

Through her work as a trends analyst, Krista is a regular contributor to industry trade publications including Dairy Foods and Prepared Foods. She is also a frequent speaker at client summits, industry conferences and trade shows throughout North and South America. Krista is regularly quoted in the consumer, business and trade press in publications including the Wall Street Journal, Dow Jones Newswire, New York Times, Brandweek, Chicago Tribune and NPR.

Krista graduated from the University of North Carolina at Chapel Hill with a B.A. in Journalism.