Liron Reznik

SKINNY NYC

Liron is the Founder and Managing Director of SKINNY – a concept agency that he started up together with creative director Jonas Hallberg. SKINNY specializes in business and marketing innovation + ideation, taking the role of change agent and thought leadership partner, focusing on creating business-building concepts that bridge the gap between ‘product’ and ‘marketing’ and hold the power to turn people into ‘brand volunteers’. In the relatively short time since its formation SKINNY has attracted some of the world’s most prominent and progressive brands, working on global assignments on behalf of clients such as Adidas, Vodafone, Humana, Nokia, Levi’s and Absolut Vodka. SKINNY has helped these members of its client roster achieve everything from a complete revision of their go-to-market approach, conversion of their current product offering into their most potent marketing asset, turning a set of ‘me-too’ services into a leading “total” offering to defining a way to activate and best capitalize on a global sponsorship initiative.

Before starting up SKINNY, Liron co-headed the Brand Strategy department at US agency kirshenbaum bond + partners. At kbp, Liron focused on using his creativity, ideas and cultural savvy to take on challenging business problems on behalf of venerable brands such as BMW, Diageo, NetJets, LVMH (Moet Hennessy), and Panasonic. Prior to kbp, he worked at Ogilvy NY on American Express, IBM and BP. In the process he has helped create award-winning campaigns (including Effies, ADDYS, David Ogilvy awards and J.D. Powers accolades) that increased awareness, changed perceptions, created cultural momentum and generated sales for his clients. Liron’s work led leading US trade publication Advertising Age to name him in July 2007 as one of today’s “Notable Account Planners”.

Liron is a native of Israel, has served three years in the IDF (Israel Defense Forces), holds a high honors Bachelor’s degree in Communications from Tel-Aviv’s New School of Media Studies and a Master of Science degree in Integrated Marketing Communications from Northwestern University. He pursues music (sub-standard drummer and a fanatic fan), writing and has what some have called an unhealthy obsession with Asian pop culture and the remarkably underperforming Nottingham Forest FC.