Lorraine Rojek

The Rojek Consulting Group

Lorraine Stewart is the Founder /President of The Rojek Consulting Group, a nationally recognized marketing consulting practice and agency search firm founded in 1990, focused on aligning values to improve performance.

Lorraine is seen as a trusted advisor to many CMOs and CEOs who seek her counsel on how to leverage the investment their companies make through advertising agencies. She and her team of veteran professionals are highly respected within the agency community for the quality standards employed in the agency reviews they conduct on behalf of their clients.  The Rojek Consulting Group is compensated only by the corporate community which it serves.

Rojek has developed highly successful, proprietary methods for helping some of the most prominent brand advertisers (like General Motors/Chevy, GMAC Financial Services, Henkel Corporation, Universal Orlando, Royal Caribbean, Sage Software (Peachtree/ACT), State Farm, ALLTEL Communications, MTD, Moen, American Heart Association, Land’s End, White Castle, Rubbermaid, Jewish Federations of North America, and many more) evaluate, select and work with advertising agencies and communication firms to help build their brands.

Lorraine is a subject expert, author and speaker on several industry topics; most notably, she developed CultureScan®, the proprietary process tool that allows client and agencies to better understand how organizational culture and values systems can be  the driver of high performance client-agency teaming as well as enduring relationships. The Rojek database includes over 600 CultureScan® profiles.

Agencies will want to watch for her newest publication: “New Shoes: How an Understanding of Organizational Culture Can Improve the Performance of the Advertising Agency Industry” to be published this year.

Her professional career includes agency account management experience (Grant/Jacoby, Needham, Harper & Steers; Ogilvy & Mather, Lowe Marschalk). She gained client leadership experience within the financial services industry as the VP Retail and Corporate Marketing for Ameritrust, now KeyCorp.

Her academic credentials include her appointment as the Executive in Residence for the School of Business and the MBA program at Malone University; she is a former associate professor, Kent State University School of Communications.  She has an undergraduate degree from Northwestern University Medill School of Journalism, and a Masters degree from Northwestern University’s Integrated Marketing Communications program, having graduated with highest academic distinction.

Lorraine is a veteran participant at the Mirren Conference serving on panels and conducting workshops for several years. Having evaluated the most successful and unsuccessful of agency pitches over her career, she is an excellent judge of what it takes for agencies of all disciplines to succeed in today’s economy.