Pete Krainik

The CMO Club

Pete is founder of The CMO CLUB, a peer to peer network of over 700 CMOs (http://www.thecmoclub.com/), and brings over 28 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software industries. His leadership has been marked by successful efforts in creating the first true professional and social network of Chief Marketing Officers plus leveraging innovative technologies within integrated marketing, aligning IT with Marketing and Sales organizations and combining the “Art of Customer Experience” with the “Science of Hitting Your Numbers”.

Prior to The CMO CLUB, Pete served as AVAYA’s Global Vice President of Marketing. Prior to joining AVAYA he was Chief Marketing Officer for DoubleClick, the industry leader in online ad serving, permission based email and catalog list management and GM of the Consumer Goods division of Siebel Systems. Before Siebel Pete spent 15 years at Mars, Inc. in numerous executive roles including VP Applications Development, VP Sales and Chief eBusiness Officer. Pete has also held executive positions at QD Technology, i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.