Stefanie Shelley

Consultant

Stefanie Shelley is a seasoned operating and marketing executive in the financial services industry and is currently an independent consultant.  Stefanie has experience as a General Manager and Chief Marketing Officer at Fortune 100 companies, including Chase, Citibank, Capital One and GE Capital.  She has a broad functional background in business strategy, marketing and product and channel management along with experience launching, building and restructuring businesses.

Recently Stefanie was EVP/Bank Marketing Executive of Capital One Bank.  In this role, she grew the profitability of the bank, created through several regional bank acquisitions.  She restructured the marketing organization and developed campaigns for the consumer, small business and commercial business lines and the internet bank which resulted in a 30% increase in new accounts.

Previously, she held an executive position at Citibank, where she managed the product management and marketing of retail deposit products.  She raised billions of dollars in deposit balances through price optimization, aggressive marketing campaigns and new product development.

Before Citibank, Stefanie was the Chief Marketing Officer and Service Delivery Executive for Small Business Banking at JP Morgan Chase.  She built a market-leading position in a 17-state footprint, delivering a 25 – 40% market share position in key markets and led the development of the online banking, telephone and ATM channels and the Chase.com/small business web site.

Stefanie worked for other major companies, including GE/GE Capital, Smith Barney, Bankers Trust and Time Warner in marketing and general management positions.  Stefanie has an undergraduate degree in economics from Colgate University and an MBA in Marketing from the Wharton Business School.

As an independent consultant, Stefanie’s engagements focus on growth opportunities in the retail, small business, commercial and internet banking sectors, covering banking, investing and payment-related products.  Her work covers a broad functional spectrum, including business strategy, marketing, product development and management and channel distribution.

Stefanie is a Member of the Gerson Lehrman Group Councils.