After 20+ years in traditional advertising, Ty and his partners Rosemarie Ryan, Neil Parker and Richard Schatzberger launched Co Collective in September of 2010.¬ Co is a story-led innovation collective -- a collaborative platform designed to help large marketers navigate the complexities of creating multi-disciplinary innovation teams and building meaningful connections with customers in the post-television world. Co has been engaged by Mtv Networks, Google and Hearst among others.
Ty is happiest when things are under construction, which may be why he has spent his career as an innovator and agent of change.
As Co-President, Chief Creative Officer, JWT North America Ty and his partner Rosemarie helped lead a 5 year transformation of the agency. This effort culminated with JWT being named Adweek magazines 2009 Global Agency of the Year ‚Äď the first award of its kind for JWT and parent company, WPP.
Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden and Kennedy and worked at the New York office of Chiat Day.
In 2010 Ty was honored in Creativity Magazine‚Äôs ‚ÄúCreativity 50‚ÄĚ ‚Äď celebrating ‚Äėthe most influential and inspiring creative personalities in the past year.‚Äô In Sept. 2010 Ty was named an OMMA ‚ÄúDigital Allstar.‚ÄĚ
Ty's work has been recognized in every major creative competition in the industry, including The International Andy Awards, The One Show, Cannes, Communication Arts, D&AD, Clio and The Effies. His work is also part of the permanent collection of the Museum of Modern Art. Creativity Magazine has named Ty one of the 50 most influential creatives of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.