A long-distance runner with eight NYC Marathons behind him, Bill knows the meaning of perseverance. And thatâ€™s what keeps our clients cheering. BecauseÂ Billâ€™s can-do spirit â€” along with his solid grasp of integrated communications strategy â€” results in through-the-line, breakthrough work that solve our clientsâ€™ biggest problems.
Bill leads the New York office of mcgarrybowen, with clients such as United Airlines, JPMorgan Chase & Co, Verizon, Marriott International, and Chevron. After joining mcgarrybowen in February 2006, Bill has helped evolve an agency known for â€śbig, organizing ideasâ€ť into a powerhouse that delivers those ideas anywhere and everywhere customers are. Every day, Bill inspires all the disciplines within mcgarrybowen to see the world differently and to deliver smart solutions together â€“ solutions that earned mcgarrybowen both Adweek and Advertising Ageâ€™s Agency of the Year awards in 2011. Prior to leading the office, he directly managed Chase Banking and Card Services businesses. He also led Verizon Wireless, where mcgarrybowen created a new category of smartphone, called Droid.
Bill began his career at Citibank, where he launched the Citibank Gold AAdvantage card and established his knowledge of customer loyalty development.Â Â Hitting his stride at Wunderman, a leading direct response agency, he led the entire Citibank relationship, from credit cards to insurance, along with managing Sears relationship marketing efforts and Disney.Â Â Just prior to joining mcgarrybowen, Bill managed direct, digital and sales force marketing efforts for the spin-off of American Express Financial Advisors to Ameriprise, as an SVP of the leading digital marketing firm, Digitas.
Bill is a native of Cherry Hill, New Jersey, is a graduate of Villanova University, holds an MBA from The Wharton School of the University of Pennsylvania and is a member of the American Association of Advertising Agencies Eastern Region Board of Governors.