Bob Greenberg

R/GA

Bob has been a pioneer in the advertising and communications industry for nearly three decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-class brands. Known as a creative powerhouse, R/GA consistently blends integrated strategies and innovative technology to deliver optimized communications across multiple channels.

R/GA is one of the world’s most influential advertising agencies, emphasizing the importance of integrated strategies, creative excellence, and innovative technology. The agency has offices in New York, San Francisco, and London, with plans to open in Singapore and São Paulo in early 2010.

Bob, and his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design, while focusing on developing leading-edge motion graphics and live-action film and video production. The company created such groundbreaking visual effects for Alien, Predator, Seven, and Zelig. R/GA’s body of work spans 400 feature films and 4,000 television commercials.

In the mid 1990s, Bob successfully transitioned the company into a multiplatform advertising agency specializing in database-driven information and multichannel e-businesses. R/GA served as the lead digital partner for the world’s most recognized brands and embraced the importance of integrated strategies in a new media environment.

Now in its fourth business model, R/GA has become one of the most successful full-service digital agencies, creating integrated marketing campaigns and experiences for their clients. In 2007, R/GA was recognized by Adweek as the Interactive Agency of the Year and named on Advertising Age’s Agency Top 10 “A-List.” R/GA’s work received the top honors at the industry’s most prestigious award shows, including a GRANDY at the International ANDY Awards, a Black Pencil at the D&AD, and a Cyber Grand Prix, a Silver Cyber Lion and Titanium Lion at the Cannes Advertising Festival.