Laurie Coots

TBWA\Chiat\Day

A strategic thinker at heart, Laurie has spent the past 20 years leveraging her diverse talents in technology, marketing and organizational behavior at one of the world’s most famous advertising agency networks.

Laurie’s expertise in emerging technology strategy and how it impacts work environments led to many breakthroughs for the agency including the Virtual Office in 1994, the new “Advertising City” in Los Angeles in 1999, and virtual workspace environments of this decade developed for TBWA’s global clients.

Today, as Chief Marketing Officer, Laurie’s time and attention are devoted to marketing the agency brand as well as operating as the network’s designated change agent. She advises the agency and clients on long-lead strategic issues and consumer trends, especially in the area of convergence, communications, technologies, health and wellness, and personal and organizational change.

Laurie was a participating author in the best selling business book; Beyond Disruption, Changing the Rules in the Marketplace, by Jean-Marie Dru, where she interrogated the virtues of permission based marketing versus interruptive marketing. Laurie regularly speaks all over the world on the topic of innovation in the workplace, facilitates “Disruption” workshops, and continually lends her support and experience to groups and corporations interested in exploring the possibilities for change.

Laurie is a founding board member of the Minority Advertising Training Foundation and sits on the Board of Regents for Loyola Marymount University in Los Angeles where she is actively applying “Disruption” to reinvent the School of Film and Television.

Laurie describes herself as an optimistic catalyst, dedicated to partnering with clients in generating and codifying the disruptive strategies that will drive their business successes.

TBWA\Worldwide (www.tbwa.com), part of Omnicom Group Inc, is one of the top ten US based agency networks with annual consolidated billings of $9.755 billion. The network has over 214 offices in 72 countries, and 8,600 employees worldwide. Major global clients include Mars, Absolut, adidas, Apple Computer, Beiersdorf, Häagen Dazs, NexTel, Nissan and Sony PlayStation.