Michael Gass

Fuel Lines

Michael Gass has spent his entire advertising career in business development for small-to mid-size advertising agencies. After speaking and writing about best new business practices from his own experience and requests from numerous agencies for new business advice, he launched his own consultancy in 2007.

“Michael is without doubt one of the leading, if not the leading social media expert as it relates to the world of advertising and marketing agencies,” Clive Maclean, CMO, Engauge, Columbus, OH

His social media 'homebase' is Fuel Lines, which in 3 years time Michael has grown into an influential ad agency newbusiness/social media blog that is currently ranked among the top 100 marketing blogs, according to Advertising Age’s, The Power 150, a ranking of the top English-language blogs in the world.