Wendy Hagen

hagen inc

Wendy Hagen is a Washington DC-based search consultant and communications strategist with extensive experience working with corporations, government agencies, nonprofit organizations, and trade associations. Wendy brings a unique perspective from both sides of the new business table: she managed new business programs for a number of leading advertising and public relations firms; managed a national agency search on the client side; and currently serves as a search consultant for clients looking to identify advertising, PR, public affairs, digital and research partners.

Wendy’s recent search experience includes working with a global security and aerospace company, two oil and natural gas industry trade associations, a global youth development nonprofit, a seafood promotion group and a top-secret government contractor.

Prior to launching her own consultancy in 2009, Wendy was a partner with global public relations firm Porter Novelli. Formerly she served as EVP/Chief Marketing Officer with Arnold Worldwide. Prior to that, she was Director of Creative Resources for Lockheed Martin, where she directed the global corporate advertising program.

Wendy is a member of the Board of Directors of the Woolly Mammoth Theatre Company, where she serves on the Executive Committee and chairs the Marketing Committee. She is also a member of the Advertising Club of Metropolitan Washington Board of Directors. From 2001-2011, Wendy served as a member of the Board of Trustees of the Robert Wood Johnson Foundation.

Wendy is a Phi Beta Kappa graduate of Georgetown University. She lives in Dupont Circle with her husband, Don, and their dog, Riley.

Aaron Shapiro


"It's important that everyone in the new business world stay up to date on the most influential trends, so that we can serve not just our agencies, but also our clients with great work."

Conference Partners

Featured Sessions

  • New Compensation Models
  • Saving the Business When
    You're the Incumbent
  • Getting the Most out of New Business Directors
  • Invite-Only Search Consultant Sessions
  • Managing Your Pitch Team to Convert More Business
  • Live Agency Business Model
    Audit on Stage


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